Essays about: "Lisa Sonesson"

Found 1 essay containing the words Lisa Sonesson.

  1. 1. Authenticity of CSR : An Investigation from the Consumers' Perspective

    University essay from IHH, Företagsekonomi

    Author : Britta Larsson; Elin Lilja; Lisa Sonesson; [2013]
    Keywords : ;

    Abstract : CSR has become a major part in corporations’ daily work, but the consumers’ perspective of CSR is a relatively new research phenomenon. Previous studies have shown that corporations’ CSR initiatives can affect consumers’ opinions, given that the consumers are aware of them. READ MORE