Essays about: "Lisa Stenberg"

Found 1 essay containing the words Lisa Stenberg.

  1. 1. Time to re-think? : A brand new approach on brand identity, Minor Field Study of the Philippines

    University essay from Ekonomihögskolan, ELNU

    Author : Lisa Johansson Stenberg; Jerry Koskela; [2011]
    Keywords : ;

    Abstract : Abstract Background: According to Nandan, (2005) brand identity derives from a company, i.e. the company is accountable for developing distinguished merchandise with exclusive features. Brand identity is how a company identifies itself. READ MORE