Essays about: "Lisa Stenström"

Found 1 essay containing the words Lisa Stenström.

  1. 1. Discovering and Inducing Rules to Categorize Sales Personnel

    University essay from Lunds universitet/Institutionen för datavetenskap

    Author : Lisa Stenström; Olof Wahlgren; [2016]
    Keywords : sales; categorization; machine learning; data mining; crm; segmentation; Technology and Engineering;

    Abstract : In sales, it is presumed that the behavior of sales personnel differs depending on what part of sales they are in. However, to the best of our knowledge, there are no studies about conducting a segmentation of sales personnel based on behavioral data from Salesforce, the world’s largest Customer Relationship Management platform. READ MORE