Essays about: "Lisa Wijnberg"

Found 1 essay containing the words Lisa Wijnberg.

  1. 1. Consumer Participation in FMCG Crowdsourcing Contests

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Lisa Wijnberg; Jennifer Joan Williams; [2012]
    Keywords : Crowdsourcing Contest; Consumer; FMCG; Motives; Experience; Business and Economics;

    Abstract : Thesis purpose: The purpose of this study is to contribute to the existing literature on co-creation, specifically regarding the phenomenon of consumer participation in crowdsourcing contests. By taking a consumer perspective, it is our ambition to improve the conceptualization of the phenomenon of participants motives, experiences, attitudes and feelings, in general and related to the brand, in crowdsourcing contests. READ MORE