Essays about: "Lisa-Marie Kaven"

Found 2 essays containing the words Lisa-Marie Kaven.

  1. 1. The Philanthropic Brand? An exploratory study of consumers’ perceptions of brands communicating moral messages on social media

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Lisa-Marie Kaven; Lisa Marie Bauer; [2017]
    Keywords : moral branding; moral communication; citizenship; brand meaning; social media; Social Sciences;

    Abstract : Thesis Purpose: The purpose of this thesis is to provide an understanding of how brands relaying moral messages in their communication are perceived by consumers. Therefore, it investigates consumers’ brand meaning resulting from exposure to brands’ moral messages on social media. READ MORE

  3. 2. Should Brands Join the Public Debate? Defining critical elements for persuasive advertising in social marketing

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Amber Gulamali; Lisa-Marie Kaven; Anna Schuster; [2016]
    Keywords : Business and Economics;

    Abstract : .... READ MORE