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1. 1. Green Marketing & Ethical Consumerism : Shaping Consumer Behaviour

   University essay from Karlstads universitet/Avdelningen för företagsekonomi

   Author : Lisbeth Alvina Urzua; [2014]
   Keywords : Consumer behavior; Sustainability; Green marketing; Ethical consumption; Green- Ethical consumerism; Greenwashing;

   Abstract : Marketers have found new ways of thinking leading to a development within the marketing area, the concept of green marketing has emerged and aims to improve communication in terms of ethically conscious products. Consumers are at times skeptical and companies need to be aware of the fact that trust is a main issue. READ MORE