Essays about: "Literature Review on advertisement"
Showing result 1 - 5 of 8 essays containing the words Literature Review on advertisement.
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1. Cause and Effect: A Case Study on True Fruits Controversial 2017 Adverts and Consumer Responses
University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)Abstract : This thesis sets out to design and execute an in-depth study of the True Fruits controversial advertisements by applying Encoding/Decoding as a theoretical model. It aims at examining visual rhetoric and through Critical Discourse Analysis understanding the cause and effect of the controversial True Fruits advertisements in their 2017 campaign. READ MORE
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2. How do Social Media Entrepreneurs Monetize YouTube?
University essay from Jönköping University/Internationella HandelshögskolanAbstract : Background: Regarding previous literature, there has been much focus on Social Media in recent years. Researchers have elaborated on how social media platforms are tools for big companies or SMEs in terms of marketing and networking. Moreover, research shows how individuals can use social media as an entrepreneurial platform. READ MORE
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3. Sports Marketing in European Clubs
University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskapAbstract : Sports marketing have been growing constantly over the last years and have become a key for the success of the football clubs. The methods used have become more sophisticated and an increasing number of clubs are realizing the importance of the marketing and specially the promotion strategies. READ MORE
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4. Mobile Advertisements:Millennials' Perspective
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Background: Millennials are the largest and most pertinent audience for mobile advertisements and yet, following an extensive literature review, there were no mobile marketing studies which delimited their scope specifically to Millennials. Furthermore, advertisements are complex presentations which are described by both content factors such as playfulness or informativeness, and also media type factors through which the advertisement is delivered. READ MORE
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5. Spam as an Advertising Tool : Possibilities in drawing people’s attention using carefully thought-out and aimed at the right market spam advertisement
University essay from IHH, FöretagsekonomiAbstract : It has been considered that spam is one of the worst advertising tools in the Internet because of wide range of porno, Viagra, luxury brands’ replicas and other unwanted mailings all over the world; nevertheless, a lot of companies continue to use this tool for products’ or services’ introduction to their potential clients and partners. According to the author’s personal four-year-experience in marketing field, the mostly asked question by companies is how to advertise the product or service to new potential partners or clients using spam without losing the reputation of the company. READ MORE