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1. 1. The accuracy of customer reward program as loyalty marketing tool

   University essay from Blekinge Tekniska Högskola/Sektionen för management

   Author : Philip Law; [2008]
   Keywords : loyalty marketing; customer reward program; loyalty; loyalty schemes; loyalty card; CRM; Customer Relationship Management; Tesco; Clubcard; kundlojalitet; lojalitetsprogram; marknadsföring ;

   Abstract : Today Tesco is not only the UK’s largest grocer, but also the world’s most successful internet supermarket (Humby and Hunt, 2004, pg 1). The Tesco Clubcard is widely considered to be a pioneer and success story in loyalty marketing, helping to propel Tesco to be the number one supermarket retailer in the UK (Tapp, 2005, pg 176). READ MORE