Essays about: "Lizette Nauclèr"

Found 2 essays containing the words Lizette Nauclèr.

  1. 1. Private Brands Conquer the Swedish Market : How Retailers Regard and Handle Private Brands

    University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Author : Lizette Nauclèr; Anna Chronsell; [2006]
    Keywords : branding; private brands; manufacturer brands; brand competition;

    Abstract : The story of private brands begins in Great Britain in 1928, when Marks & Spencer launched their private brand St Michael. In Sweden, the first private brand was developed during the 1920’s; a coffee named Prinsess Kaffe produced for ICA. Until 1980, private brands were just a cheap alternative to manufacturer owned brands. READ MORE

  3. 2. The flight of firms : the decision process behind localization abroad

    University essay from IHH, Företagsekonomi

    Author : Lizette Nauclèr; Therese Arvidsson; Mikael Klasson; [2005]
    Keywords : decision process; localization; foreign production; internationalization;

    Abstract : Background and problem: The industry of today is changing and many firms chose to internationalize due to the increased price competition. It is often cheaper to produce in a low cost country and sometimes it can be strategic to produce there in order to gain market shares. READ MORE