Essays about: "Lobna Said"

Found 1 essay containing the words Lobna Said.

  1. 1. Strategic integration in the Swedish nutritional online and offline market

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Fredrik Alexandersson; Lobna Said; [2016]
    Keywords : strategic integration; e-business; customer life cycle model;

    Abstract : The purpose of this thesis is to investigate how e-business might be integrated into a strategical framework. The strategical framework was based on the Nilsson and Rapp (2005) strategical framework, and e-business strategies were mainly based on customer relationship management strategies that are used in e-commerce companies. READ MORE