Essays about: "Location Based Advertising"

Showing result 1 - 5 of 12 essays containing the words Location Based Advertising.

  1. 1. Two-Sided Digital Platforms as Enablers for Circular Economy Business Models

    University essay from Umeå universitet/Institutionen för informatik

    Author : Aamer Ahmed; [2022]
    Keywords : Business Models Innovation BMI ; Circular Economy; Digitalization; Sustainability; Small and Medium Enterprises SMEs ; Business Model; Two-Sided Digital Platforms; Business Model Development;

    Abstract : The circular economy has become one of the most crucial business plans for organizations. There is rapid progress in using digital technologies, especially two-sided digital platforms as enablers for various businesses and start-ups to grow rapidly. READ MORE

  3. 2. Privacy and user profiling : Profile-based evaluation of what different third party services may learn about a user

    University essay from Linköpings universitet/Institutionen för datavetenskap

    Author : Isabell Öknegård Enavall; Julia Mineur; [2021]
    Keywords : third parties; privacy; network security; user modeling;

    Abstract : Online behavioural targeted advertising has become a leading method to increase theeffectiveness of advertisement online. The advertisement is based on information aboutusers’ internet activities collected by third party tracking services. READ MORE

  4. 3. Watch out for the 4th screen: exploring user attitudes towards location-based advertisements on smartwatches

    University essay from Malmö universitet/Fakulteten för teknik och samhälle (TS)

    Author : Kitti Alexandra Fabian; [2020]
    Keywords : smartwatch; location-based advertising; attitudes; factors;

    Abstract : Smartwatches are becoming more and more independent from smartphones, with thousands of applications available to smartwatch users. Some businesses already included smartwatches in their marketing initiatives, and it is only a matter of time until advertisers expand to the smartwatch users´ screens. READ MORE

  5. 4. Predict Next Location of Users using Deep Learning

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Xing Guan; [2019]
    Keywords : Back-Propagation Algorithm; Neural Network; GRU; Recurrent;

    Abstract : Predicting the next location of a user has been interesting for both academia and industry. Applications like location-based advertising, traffic planning, intelligent resource allocation as well as in recommendation services are some of the problems that many are interested in solving. READ MORE

  6. 5. Attitudes toward location-based advertising on Social Media platforms

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Linnea Czarnecki; Josefie Nyberg; [2017]
    Keywords : ;

    Abstract : Title: Attitudes toward location-based advertising on Social Media platforms Authors: Josefie Nyberg and Linnea Czarnecki Supervisor: Thomas Helgesson Level: Bachelor thesis, 15 hp (credits) Keywords: location-based advertising, Social Media, LBA, advertising acceptance Purpose: The purpose of this study is to determine potential differences in attitudes toward location-based advertising (LBA) between different Social Media platforms. The study also aims to examine if additional factors could be affecting the LBA acceptance on Social Media. READ MORE