Essays about: "Location-based marketing"

Showing result 1 - 5 of 9 essays containing the words Location-based marketing.

1. 1. Privacy-preserving proof-of-location using homomorphic encryption

   University essay from Uppsala universitet/Avdelningen för systemteknik

   Author : Carmen Lee; [2020]
   Keywords : ;

   Abstract : Location-based software services require knowledge about a user's geographic data. Sharing these data risks compromising the user's privacy, exposes the user to targeted marketing, and enables potentially undesired behavioural profiling. Today, there exist several privacy-preserving proof-of-location solutions. READ MORE

3. 2. Watch out for the 4th screen: exploring user attitudes towards location-based advertisements on smartwatches

   University essay from Malmö universitet/Fakulteten för teknik och samhälle (TS)

   Author : Kitti Alexandra Fabian; [2020]
   Keywords : smartwatch; location-based advertising; attitudes; factors;

   Abstract : Smartwatches are becoming more and more independent from smartphones, with thousands of applications available to smartwatch users. Some businesses already included smartwatches in their marketing initiatives, and it is only a matter of time until advertisers expand to the smartwatch users´ screens. READ MORE

4. 3. Location-based marketing lead to the door of thebrick and mortar store : A study for Swedish clothing companies

   University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

   Author : Sebastian Johansson; Alfred Johansson; [2017]
   Keywords : Location-based marketing; digital footprints; geofencing; customization; mobile;

   Abstract : The brick and mortar stores are decreasing their field of activity meanwhile online retail is increasing. Hence the purpose of this bachelor thesis is to examine if the clothing industries’ brick a nd mortar stores could change their down going trend by using both location-based marketing and the digital footprints of a customer as part of their strategy. READ MORE

5. 4. The possibilities of location-based marketing and the challenges of privacy : A cross-cultural study between Sweden and New Zealand

   University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

   Author : Johan Rambrandt; Simon Thordmark; [2016]
   Keywords : Privacy; Location-based services; Customer behavior; Location-based marketing; Applications and Smartphones;

   Abstract : Abstract Title: The possibilities of location-based marketing and the challenges of privacy – a cross cultural study between Sweden and New Zealand. Date: 2016-05-20 Level: Bachelor Thesis in Marketing Author: Johan Rambrandt and Simon Thordmark Supervisor: Klaus Solberg Soilen Problem formulation:If and when does location-based marketing intrude on individual's privacy?Does individual's perceive privacy differentially in Sweden and New Zealand?From the individual's perspective, what is the accepted limit for information disclosure? Purpose: The purpose of our bachelor thesis is to study if and when location-based marketing intrude on individual's privacy and how location-based marketing affect the individuals in both Sweden and New Zealand. READ MORE

6. 5. Charecteristics of Performance Monitering system for DTH drilling- Atlas Copco Edge

   University essay from Blekinge Tekniska Högskola/Institutionen för maskinteknik

   Author : Rammohan Kodakadath Premachandran; [2014]
   Keywords : DTH; Down the Hole Drilling; Drilling; Oil and Gas Drilling; Monitoring System; Signal Processing; Atlas Copco Edge; Stress waves.;

   Abstract : Today Atlas Copco is marketing drilling monitoring system under the name of “Atlas Copco Secoroc EDGE” in collaboration with SECOND SQUARE. This system relies on processed signals from measurement gauges. READ MORE