Essays about: "Loewenstein"

Found 4 essays containing the word Loewenstein.

  1. 1. The good, the bad, and the framed : A study of behavioral economics and the framing effect on tobacco free snus

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : William Muleba; [2020]
    Keywords : Behavioral economics; Goal-Framing; Framing effect; Advertising; Marketing; Communication; Consumer marketing; Tobacco; Attitudes; Purchase intention; Kahneman Daniel; Tversky Amos; Thaler Richard; Sunstein Cass; Shiller Robert; Ajzen I; Putrevu S; Camerer C F; Loewenstein;

    Abstract : This study sets out to explore attitudes and intentions towards nicotine product goods and how it is affected by the goal framing effect. The presence of this effect has been shown in the advertising of both green products and everyday products. READ MORE

  2. 2. Expected information gain predicts curiosity

    University essay from Umeå universitet/Institutionen för psykologi

    Author : Gustaf Ådén Wadenholt; [2015]
    Keywords : Curiosity; information theory; information gain; prior knowledge; nyfikenhet; informationsteori; förväntad information; prior; förkunskap;

    Abstract : Curiosity has been defined as an intrinsic motivation for performing actions that result in a gain of knowledge (Berlyne, 1966; Loewenstein, 1994). As positive effects of curiosity on memorization of new knowledge were found by Kang et al., 2009, exploring the mechanisms behind curiosity can have great practical applications. READ MORE

  3. 3. Consumer Neuroscience : Pricing research to gain and sustain a cutting edge competitive advantage by improving customer value and profitability

    University essay from Umeå universitet/Handelshögskolan vid Umeå universitet

    Author : Malte Kumlehn; [2011]
    Keywords : Brain; Perception; Decision Making; Pricing; Value; Consumer Behaviour; Neuroscience; Marketing; Neuromarketing; Consumer Neuroscience.;

    Abstract : This is the first study that exclusively focuses on gaining knowledge of the vast opportunities that Neuroscientific pricing research offers for marketing purposes. The findings of this study provide evidence of the importance to improve customer and organizational decision making. READ MORE

  4. 4. Bias in a Blink: In Search for the Lower Bound of Self-Serving Bias

    University essay from Handelshögskolan i Stockholm/Institutionen för nationalekonomi

    Author : Andreas Willgert; Karin Bergström; [2010]
    Keywords : self-serving bias; experiment; Babcock Loewenstein; fairness;

    Abstract : Self-serving bias is a phenomenon describing how people conflate what is fair with what benefits one self. It is a source to inefficiency through bargaining impasse. READ MORE