Essays about: "Logo design"

Showing result 1 - 5 of 21 essays containing the words Logo design.

1. 1. The role of sustainability award logos and other visual elements in the formation of a sustainable destination image

   University essay from Göteborgs universitet/Graduate School

   Author : Camilla Ghezzi; Maryam Mehdizadeh Dehkordi; [2023-07-03]
   Keywords : sustainable destination image; sustainability certifications; sustainable tourism; visual elements; eye-trackers; GDSI award;

   Abstract : Pivotal in tourism is the destination image, since it influences the desire to travel to a destination. Being able to successfully form a sustainable destination image is crucial for the flourishing of sustainable tourism. READ MORE

3. 2. Brand Recognition in Online Display Advertising : An Exploratory Study Based on Logo Detection

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Clément Morin; [2021]
   Keywords : Logo Detection; Online Advertisements; Display Advertising; Automatic Brand Detection; Logotypigenkänning; Online annonsering; Automatisk varumärkesigenkänning;

   Abstract : While the problem of automatic brand detection has already been studied for in-the-wild image inputs, its resolution in the context of online display advertising remains unexplored. Following the existing works that have successfully applied logo detection techniques to photographs of the real world, this thesis builds upon modern object detection models to perform brand-agnostic logo detection in images of online advertisements. READ MORE

4. 3. The impact of digitalization on logo design

   University essay from

   Author : Elias Stråle; Mohammad Selwaye; Khaled Akkad; [2021]
   Keywords : Graphic design; Logo design; Branding; Visual Communications; identity; marketing; digitalization;

   Abstract : A logo is a vital part of any company’s visual identity. The following report exploreshow logo design got affected by the recent age of digitalization. The report helpsoutline essential parts of successful logo design for current and future mediums. READ MORE

5. 4. How Do Heritage Brands Transfer Their Brand Identity While Transitioning From A Complex To A Simple Visual Identity?: A Burberry Case Study

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : May Demangeot; [2021]
   Keywords : Rebranding; Heritage Brand; Brand Identity; Logo; Visual Communication; Social Sciences;

   Abstract : Brands in the fashion industry are currently going through extensive changes in their visual expressions. Logos are being redesigned to appear more simplistic and are leaving behind their complex and well-established design. READ MORE

6. 5. Choosing the colors for a company : A case study on how the right colors can mediate the right image of a company

   University essay from Umeå universitet/Institutionen för tillämpad fysik och elektronik

   Author : Adam Nording; [2020]
   Keywords : Color scheme; User Experience; Perception; Design guide;

   Abstract : Our world is made up by millions of colors. Everywhere we go we see a variation of colors that describes the environment. Artists use colors to give an emotion to the viewer and give a deeper meaning to the art. Companies have different colors in their logos and on their websites. READ MORE