Essays about: "Longtail"

Found 1 essay containing the word Longtail.

  1. 1. Applying strategic design to stand out in the cargo bike market. : Development of a cargo bike for non-cargo bike people.

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Anna Mikkelsen; Moa Wernberg; [2019]
    Keywords : Electric bike; Cargo bike; Longtail; Product development; Product design; User centered design; Strategic design; Strategic branding.; Elcykel; Lastcykel; Longtail; Produktutveckling; Produktdesign; Användarcentrerad design; Strategisk design; Strategiskt varumärkesbyggande.;

    Abstract : This report presents a master’s degree project in Integrated Product Design at KTH Royal Institute of Technology in Stockholm, on behalf of the company Rawbike. The purpose was tod evelop a design and construction proposal for a cargo bike from a strategic market perspective, that could broaden the audience of Rawbike to include more female users. READ MORE