Essays about: "Longyu Zhou"

Found 1 essay containing the words Longyu Zhou.

  1. 1. Cultural adaptation pattern analysis of McDonald's and KFC in the Chinese market

    University essay from Företagsekonomiska institutionen

    Author : Qinjie Zhang; Longyu Zhou; [2012]
    Keywords : culture; cultural adaptation; fast food industry; 7Ps; Chinese market;

    Abstract : KFC and McDonald’s are two representatives of American fast food brands who are operating in China.Considering the cultural differences between American and Chinese culture, whether and how they adaptthemselves to the Chinese culture caught the authors’ attention. READ MORE