Essays about: "Loriane Genre-grandpierre"

Found 1 essay containing the words Loriane Genre-grandpierre.

  1. 1. Customers’ expectations and loyalty to their loyalty programs : How customers are reacting according to their socio-demographic factors.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Loriane Genre-Grandpierre; [2015]
    Keywords : Loyalty programs; Perceived benefits; Demographic factors; Customer loyalty; Satisfaction;

    Abstract : Background: Nowadays with the very competitive business environment, it is essential for companies to gain loyal customers. Loyalty programs are one of the tools at the disposition of companies to attract and retain their customers. READ MORE