Essays about: "Louise Bengtsson"

Found 5 essays containing the words Louise Bengtsson.

  1. 1. The Relationship Between Service Quality, Customer Satisfaction and Brand Loyalty : A study comparing Generation X and Y in Sweden

    University essay from Jönköping University; Jönköping University; Jönköping University

    Author : Jennifer Hertzberg; Louise Rask; Samuel Bengtsson; [2020]
    Keywords : Brand Loyalty; Service Quality; Customer Satisfaction; Generation X; Generation Y;

    Abstract : Businesses are constantly trying to find new strategies that help them gain loyal customers, in order to avoid the considerable cost of attracting new customers. This thesis analyzes if service quality has any significant impact on brand loyalty, where customer satisfaction is used as an indicator for brand loyalty. READ MORE

  2. 2. Hey Google, speak human to me! A quantitative experiment of human-likeness and personalization in voice assistant interaction

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Louise Bengtsson; Violaine Lulin; [2019]
    Keywords : Voice Assistant; Social Presence; Anthropomorphism; Service Encounter; Advertising Context;

    Abstract : Voice assistants are a new customer touchpoint for businesses, and the market for voice shopping is expected to grow substantially in upcoming years. Despite high societal and business interest, academic marketing research on consumer interaction with voice assistants is scarce. READ MORE

  3. 3. Leadership and Brand Alignment

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Louise Hesseborn; Hampus Harrysson; Isabell Weber; [2019]
    Keywords : Visibility; Brand Identity; Leadership Theory; Brand Orientation; Brand-Oriented Leadership; Business and Economics;

    Abstract : The purpose of this journal is to describe and analyse both the corporate leader's and the brand’s visibility in order to understand the different types of alignment between corporate leaders and brands. The research has a qualitative and inductive approach and is conducted through a multiple-case study where four leaders and their respective brands were described and analysed. READ MORE

  4. 4. Development of an Online Monitoring and Sampling Scheme for Recombinant Protein Production

    University essay from Lunds universitet/Bioteknik (master)

    Author : Louise Bengtsson; [2018]
    Keywords : Biotechnology; Biochemistry; Online Sampling; Online Monitoring; Fermentation; Bioteknik; Technology and Engineering;

    Abstract : During the past few years the focus on bioprocess monitoring and control has increased. An area still under intensive development is the sampling methods for efficient and rapid analysis during fermentations. READ MORE

  5. 5. The Currency of Contacts: The Importance of Social Capital and Entrepreneurial Networking for Chilean Innovative Entrepreneurship

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Louise Bengtsson; Linda Lehto; [2017]
    Keywords : Social capital; Entrepreneurial networking; Innovative entrepreneurship; Entrepreneurial organizations; Chile;

    Abstract : The Chilean entrepreneurial scene has been growing considerably over the last few years, much as a result of governmental incentives aiming to encourage entrepreneurship. The Chilean culture is characterized by collectivistic influences in which entrepreneurs' reliance on family and friends is high for starting up their ventures. READ MORE