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Showing result 1 - 5 of 6 essays matching the above criteria.
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1. Business Success in a Crisis: : A Qualitative Study About How Decision-Making in Gothenburg’s Tourism Industry Innovates Business Models to Create Value during the Covid-19 Pandemic.
University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhetAbstract : The Covid-19 pandemic has made an impact on the tourism industry which has caused a myriad of businesses to change in order to combat the crisis. The purpose of this study was to investigate companies’ decision-making processes behind innovation of business models to create value during Covid-19 pandemic. READ MORE
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2. The Relationship Between Service Quality, Customer Satisfaction and Brand Loyalty : A study comparing Generation X and Y in Sweden
University essay from Jönköping UniversityAbstract : Businesses are constantly trying to find new strategies that help them gain loyal customers, in order to avoid the considerable cost of attracting new customers. This thesis analyzes if service quality has any significant impact on brand loyalty, where customer satisfaction is used as an indicator for brand loyalty. READ MORE
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3. Hey Google, speak human to me! A quantitative experiment of human-likeness and personalization in voice assistant interaction
University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : Voice assistants are a new customer touchpoint for businesses, and the market for voice shopping is expected to grow substantially in upcoming years. Despite high societal and business interest, academic marketing research on consumer interaction with voice assistants is scarce. READ MORE
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4. Leadership and Brand Alignment
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : The purpose of this journal is to describe and analyse both the corporate leader's and the brand’s visibility in order to understand the different types of alignment between corporate leaders and brands. The research has a qualitative and inductive approach and is conducted through a multiple-case study where four leaders and their respective brands were described and analysed. READ MORE
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5. Development of an Online Monitoring and Sampling Scheme for Recombinant Protein Production
University essay from Lunds universitet/Bioteknik (master)Abstract : During the past few years the focus on bioprocess monitoring and control has increased. An area still under intensive development is the sampling methods for efficient and rapid analysis during fermentations. READ MORE