Essays about: "Louise Fransson"

Found 1 essay containing the words Louise Fransson.

  1. 1. Words travel fast : A field study of communication in Ethiopia

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Louise Fransson; [2019]
    Keywords : Ethiopia; Word of Mouth; Trust; Internet Access; Fake News; Filter Bubbles;

    Abstract : The scarce internet access in Ethiopia puts heavy weight on traditional media and people to spread news and information. By testing if the marketing strategy Word of Mouth is applicable on informative content, rather than just brands and products, this thesis explore the motivation to spread news as well as how it is received by a non-internet using group. READ MORE