Essays about: "Louise Hesseborn"

Found 2 essays containing the words Louise Hesseborn.

1. 1. Surviving in the Era of Sustainability Marketing – The impact of green claims on consumers’ purchase intention of environmentally friendly fashion products

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Ilse van de Haar; Louise Hesseborn; [2020]
   Keywords : Green Claims; Environmental Sustainability; the 5 I’s of Green Marketing; Purchase Intention; Sustainable Fashion.; Business and Economics;

   Abstract : Thesis Purpose: The objective of this study is to research how vocal green companies can use green claims in online marketing advertisement text with the aim to recommend ways in which they can positively impact the purchase intention of environmentally friendly fashion products. Methodology: In this quantitative study, the data is analysed through correlations, after which significant differences are captured through the Fisher Z transformation, followed by a one-way ANOVA test analysing the gender effect. READ MORE

3. 2. Leadership and Brand Alignment

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Louise Hesseborn; Hampus Harrysson; Isabell Weber; [2019]
   Keywords : Visibility; Brand Identity; Leadership Theory; Brand Orientation; Brand-Oriented Leadership; Business and Economics;

   Abstract : The purpose of this journal is to describe and analyse both the corporate leader's and the brand’s visibility in order to understand the different types of alignment between corporate leaders and brands. The research has a qualitative and inductive approach and is conducted through a multiple-case study where four leaders and their respective brands were described and analysed. READ MORE