Essays about: "Louise Holmquist"
Found 1 essay containing the words Louise Holmquist.
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1. The Power of Committed Consumers: A Quantitative Study of Branded Online Communities’ Impact on Brand Perception
University essay from Göteborgs universitet/Graduate SchoolAbstract : This study aims to explore how interaction drivers in a branded online community impacts the brand perception among members of a community. Understanding brand perception is important since brand management is crucial for differentiating on the market. READ MORE
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