Essays about: "Louise Larsson"

Showing result 1 - 5 of 9 essays containing the words Louise Larsson.

  1. 1. The Role of A Flexible Brand Identity in A Dynamic Market : A Multiple-Case Study on Swedish Coffee Brands

    University essay from Karlstads universitet/Handelshögskolan (from 2013); Karlstads universitet/Handelshögskolan (from 2013)

    Author : Louise Enoksson; Elin Larsson; [2020]
    Keywords : Brand Identity; Flexible Brand Identity; Brand Transformation; Brand Management; Moderately Dynamic Market; Adaptation; Consumers; Consumer behaviour; The Swedish Coffee Market; Communication;

    Abstract : Conducting successful business requires a clear and steady brand identity, which is a part of brand management (Aaker, 1996; Kapferer, 1992, de Chernatony, 1999). Sticking to the core values and the traditions of the brand is beneficial. READ MORE

  2. 2. Welding methods for electrical connections in battery systems

    University essay from Uppsala universitet/Institutionen för teknikvetenskaper; Uppsala universitet/Institutionen för teknikvetenskaper; Uppsala universitet/Institutionen för teknikvetenskaper; Uppsala universitet/Institutionen för teknikvetenskaper; Uppsala universitet/Institutionen för teknikvetenskaper; Uppsala universitet/Institutionen för teknikvetenskaper; Uppsala universitet/Institutionen för teknikvetenskaper

    Author : Alec Chamberlain; Harald Larsson; Louise Nilsson; Daniel Vasquez; Samir Schouri; Elin Myrsell; Sally Walin; [2019]
    Keywords : Resistance spot welding; laser beam welding; ultrasonic welding; battery cell; electrical performance; weld quality; cost analysis; automation degree; production yield;

    Abstract : The demand for high energy battery assemblies is growing in sectors such as transportation. Alongwith it is the need for reliable, efficient and cost-effective ways to electrically connect the batteries toensure their performance. Battery cells are most often put into modules or packs when produced forelectrically driven vehicles. READ MORE

  3. 3. How does Event Marketing work on Social Media? : A qualitative study exploring Event Marketing in a Social Media context

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Louise Larsson; Sophie Längvik; Linnéa Kjörling; [2019]
    Keywords : Event marketing; communication; social media; experience; event marketing on social media; marketing events on social media.;

    Abstract : Background: Event marketing is a way for businesses to entertain consumers and promote the brand or product through the use of events. Within event marketing, entertainment, excitement and enterprise are important concepts to include in order to create a successful event. Purpose: The purpose is to explore event marketing in a social media context. READ MORE

  4. 4. Facilitating an Industry 4.0 Implementation

    University essay from KTH/Skolan för industriell teknik och management (ITM); KTH/Skolan för industriell teknik och management (ITM)

    Author : Louise Larsson; Jennie Nilsson; [2019]
    Keywords : Industry 4.0; big data; artificial intelligence; augmented reality; virtual reality; cyber‐physical systems; cloud computing; change management; technological change; competence development; motivation; Lewin’s Three‐stage Model of Change; gamification; Industri 4.0; big data; artificiell intelligens; augmented reality; virtual reality; cyberfysiska system; molnlagring; förändringsledning; teknologisk förändring; kompetensutveckling; motivation; Lewins trestegsmodell för förändring; gamification;

    Abstract : We are today facing an industrial revolution called Industry 4.0. Earlier in the human history, we have seen multiple industrial revolutions, but only after they actually happened. This is the first time we can see that an industrial revolution is on its way. READ MORE

  5. 5. Slope Stability Evaluation from a RiskManagement Perspective : Case Study: the Slussen project in Stockholm

    University essay from KTH/Jord- och bergmekanik

    Author : Louise Larsson; [2018]
    Keywords : Slope stability; shear strength; uncertainties; risk management; Släntstabilitet; Skjuvhållfasthet; riskhantering; osäkerheter;

    Abstract : Site characterization and the subsequent determination of soil strengthparameters constitute a significant part of slope stability assessment.Geotechnical engineering is always governed by great uncertainties sincethe soil properties are challenging to estimate for a large soil volume. READ MORE