Essays about: "Louise Nyman"

Found 1 essay containing the words Louise Nyman.

  1. 1. Consumer Attitudes Towards Online Grocery Shopping : A Research Conducted on Swedish Consumers

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Anna Blomqvist; Louise Nyman; Frida Lennartsson; [2015]
    Keywords : Consumer Behaviour; Attitude; Theory of Planned Behaviour; E-commerce; Intention; Online Grocery Shopping;

    Abstract : Purpose: The aim of this research is to investigate if positive attitudes influence the intentions to purchase groceries online. In order fulfil the purpose and test the relationship between attitudes and intentions, the Theory of Planned Behaviour is used as the underlying theoretical model. READ MORE