Essays about: "Love Branding"

Showing result 1 - 5 of 11 essays containing the words Love Branding.

  1. 1. Hermès in ASMR style : a study of ASMR in fashion marketing footage and associated experiences of luxury brand lovers

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Muthuporuthotage Salini Rasadi Perera; [2024]
    Keywords : Asmr; Asmr Marketing; Brand Experiences; Hermès; Brand Love;

    Abstract : The study presented here delves into the integration of Autonomous Sensory Meridian Response (ASMR) content into fashion marketing strategies, with a specific focus on the renowned luxury brand Hermès. ASMR is a perceptual phenomenon characterized by tingling sensations and feelings of relaxation triggered by certain audio visual stimuli. READ MORE

  3. 2. LYFT - A Feminine Alternative for Snus : An Exploratory Study of Consumer Perceptions of Gendered Brands

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Cilla Palmroos; Samuel Bengtsson; [2021]
    Keywords : Brand Gender; Brand Love; Gender Congruence; Snus;

    Abstract : Background:Brand gender is the set of human personality traits associated with masculinity and femininity applicable and relevant to brands. Brand gender perceptions can be affected through a range of different marketing techniques, to attract specific customers, and positively influence their consumer-brand relationships and their brand equity. READ MORE

  4. 3. Branding Public Transportation in Sweden

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Djenane Liasse; Jana Tigges; [2019]
    Keywords : Branding public transportation; Attitude towards Advertisement; Attitude towards Brand; Self-brand connection; Brand fit; Green Branding; Love Branding; Technology Branding; Business and Economics;

    Abstract : Purpose: The purpose of this thesis it to investigate if and how branding in public transportation can influence sustainable consumer behaviour. It is of interest to analyse the influence of different branding concepts (green, love and technology) on attitude towards public transportation, the intention to use and recommend it. READ MORE

  5. 4. The Sound of Globalization : Mapping the Dynamics in Contemporary Urban Landscape of Concert Venues

    University essay from Stockholms universitet/Kulturgeografiska institutionen

    Author : Love Forsberg Hansson; [2017]
    Keywords : Globalization; Music Export; Venues; Stockholm; Berlin; Music Geography;

    Abstract : This study compares and describes the urban landscape of concert venues in Berlin and Stockholm with a focus on popular music. It features research of spatial patterns among concert venues, gathered from participant observations and semi-structured interviews with agencies and officials in the music scene. READ MORE

  6. 5. How To Sell A Product : Solo Folk Singing, Personal Branding and Spiritual Journey

    University essay from Kungl. Musikhögskolan/Institutionen för folkmusik

    Author : Anna Fält; [2017]
    Keywords : Music management; Music business; Personal branding; Solo; Singer; Solo artist; Folk music; Folk singer; Artistic development; Personal development;

    Abstract : In this thesis I ́m trying to to find out whether we need to make our art into a product and I am using myself and my career as an example of a product. I wanted to use the word “product” in a positive way and inspire people to think about music management and personal branding as something they could use as a tool when working with something creative. READ MORE