Essays about: "Lovemarks"

Found 2 essays containing the word Lovemarks.

1. 1. The Greatest Love Stories Between Consumers and Brands - A Study of Brand Love

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Lysbet De Boer; Orkun Eti; [2012]
   Keywords : Brand Relationships; Relationship Marketing; Lovemarks; Brand Love; Emotional Branding.; Business and Economics;

   Abstract : COURSE: BUSN29: Master Degree Project AUTHORS: Orkun Eti, Lysbet Doutzen de Boer SUPERVISOR: Mr. J. Bertilsson THESIS PURPOSE: The purpose of the study is to investigate how passionate consumers experience their brand relationship. READ MORE

3. 2. Love of brand : a story of an on-going romance

   University essay from Sektionen för hälsa och samhälle

   Author : Berivan Amin; Danielsson Malin; [2012]
   Keywords : Lovemarks; Brand Preference; Brand Love; Consumer Behaviour; Repurchase Intent; Emotional Attachment; Consumer Loyalty;

   Abstract : Today, in a world of consumption where almost everything is branded, every consumer has a brand that they love, a so called lovemarks. Nowadays, it takes more than just a commercial to make consumers stay committed to a brand. Consumers need to relate on a more personal level. READ MORE