Essays about: "Lovisa Andreasson"

Found 2 essays containing the words Lovisa Andreasson.

1. 1. The Impact of Good Navigation and Trust in E-commerce : The importance of navigation and trustworthiness when creating a web application for selling emission allowances

   University essay from Linköpings universitet/Institutionen för datavetenskap

   Author : Lovisa Andreasson; Agnes Asp; Eric Gustafsson; Edvin Halling; Johan Kristiansson; Axel Lindhe; Anton Nordin; Jakob Normell; Gabriel Spjuth; [2022]
   Keywords : Navigability; trustworthiness; usability; design;

   Abstract : The purpose of this report was to study how the design of a web application can induce trust and navigability. To study this, a web application was created where the private consumer can buy a part of an emission allowance, tailored to the consumers’ specific needs. READ MORE

3. 2. The Power of Innovation : Exploring Innovativeness and its Influence on Brand Loyalty in a Saturated Market through the Eyes of Generation Y

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Lovisa Andreasson; Michaela Ek Berglund; Alice Svensson; [2018]
   Keywords : Innovation; Marketing Innovation; Brand loyalty; Generation Y; Red Bull; Saturated Markets; Low-Involvement Products;

   Abstract : Problem Saturated markets are known to be competitive, with a wide selection of alternatives. In a saturated market is essential to differentiate a brand to compete in a market. Therefore, innovation has become a central part of a brand’s DNA when developing strategies, such as product evolvement and marketing. READ MORE