Essays about: "Lovisa Degerskär"

Found 1 essay containing the words Lovisa Degerskär.

  1. 1. From core to store - A qualitative study of how retailers translate and communicate sustainability from corporate level to physical store

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Lovisa Degerskär; Johanna Bergvall; [2018]
    Keywords : sustainability; retail store; sustainability communication; sustainable retailing; sustainable consumption; fashion retail; sensemaking; Business and Economics;

    Abstract : This thesis is a qualitative case study conducted in the context of the Swedish fashion retailer MQ. Due to the growing importance of sustainability the purpose of this study is to investigate how retailers’ sustainability work on corporate level is translated and communicated in the retail store environment. READ MORE