Essays about: "Lovisa Gunnarsson"

Showing result 1 - 5 of 6 essays containing the words Lovisa Gunnarsson.

  1. 1. Are consumers habitual liars? A quantitative study of factors influencing swedish consumers' purchase intention for sustainable products

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Nellie Gunnarsson; Lovisa Hedvall Rosqvist; [2022]
    Keywords : Sustainability; Sustainable consumption; Theory of Planned Behavior; Attitude-behavior gap;

    Abstract : Overconsumption has become an increasing global challenge in the last decades, followed by an awareness of the need to change consumption behaviors to sustainable purchasing decisions. The purpose of this quantitative study is to create a better understanding of the drivers and their effects on sustainable purchasing behavior. READ MORE

  3. 2. Evaluation of using bioplastics for lab consumables

    University essay from Uppsala universitet/Institutionen för materialvetenskap

    Author : Lovisa Mäepea Nilsson; Emelie Gunnarsson; Sara Mardini; Fartun Nuur Yusuf; Jesper Nyström; [2022]
    Keywords : bioplastics; Biotage; sustainability; green washing; biopolymers; PLA; bio-based; environment; PHA; PP; PE; chemical properties; bioplaster; hållbarhet; bio-polymerer; bio-baserad; miljövänlig;

    Abstract : The use of plastic has increased markedly in recent years which has led to more fossil fuels being used and more plastic in nature. This is a literature study that researches on how bio- based plastics can be used instead of plastics made from fossil fuels. READ MORE

  4. 3. Make a Fashion Statement with Transparency: An experimental study on the antecedents of consumers’ perceptions of brand transparency

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Lovisa Gunnarsson; Maria Victoria Rocha Guerrero; [2019]
    Keywords : Brand Transparency; Brand Effort; Message Sidedness; Sustainability Involvement; Apparel Industry; Business and Economics;

    Abstract : Thesis purpose: The purpose of this paper is to investigate the antecedents of brand transparency and test their impact on the customers’ perception of transparency within the apparel industry. More specifically, the study has two objectives firstly, to identify the antecedents of consumers’ perception of brand transparency, and secondly, to empirically test the identified antecedents and their impact on the perception of brand transparency. READ MORE

  5. 4. To Fly or Not Fly?

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Lovisa Gunnarsson; Cecilia Alexandra Thuy Finell; Davide La Rocca; [2019]
    Keywords : SAS; Carbon Offsetting; Climate Compensation; Greenwashing; Airline Industry; Corporate Reputation; Business and Economics;

    Abstract : .... READ MORE

  6. 5. “I’m not greening it”: An explorative study of greening strategies affect on consumers’ brand image

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Lovisa Gunnarsson; Orkun Aydin; Rebecca Hitijahubessij; [2018]
    Keywords : Green strategies; green branding; green brand image; brand image; McDonald’s; Business and Economics;

    Abstract : Purpose: The aim of this paper is to explore how brands’ greening strategies affect consumers’ green brand image. Design/Methodology/Approach: This study is based on a qualitative approach, researching one case, McDonald’s greening strategies compared with the consumers’ brand image. READ MORE