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Showing result 1 - 5 of 7 essays matching the above criteria.

  1. 1. The "green" generation Z : An exploratory study on how greenwashing affects consumers' attitude formation

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Lovisa Larsson; Gustav Hansson; Alice Smygegård; [2022]
    Keywords : Greenwashing; Attitude formation; Attitude; ABC-model; Affect; Behavior; Cognition; Hierarchy of affects; Fast fashion;

    Abstract : Background: Consumers are today valuing sustaible brands and products, and green advertising has become an important part of marketing. Sometimes brand do not live up to their green claims and perform what is known as greenwashing. READ MORE

  3. 2. Is it too late now to say sorry? : A descriptive research on how brands' responses towards sexism advertisements affect consumers' attitudes.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Ellinor Larsson; Lovisa Ferngren; [2021]
    Keywords : Sexism advertising; Image repair strategy; denial; evasion of responsibility; reduction of offensives; corrective action; mortification; Attitudes; affect; behaviour; cognition;

    Abstract : Background: Brands that decide to publish sexist advertisements can generate issues for the company, as well as the perception the consumer has of the brand can become negative. This as consumers form attitudes towards the brand’s delivered communication which influence the overall evaluation the consumer has towards the brand. READ MORE

  4. 3. Sonar based enrichment and detection of hidden fish by bottlenose dolphins (Tursiops truncatus)

    University essay from Linköpings universitet/Biologi

    Author : Lovisa Larsson; [2020]
    Keywords : Dolphin; Tursiops truncatus; Echolocation; Enrichment; Sonar;

    Abstract : Dolphins at Kolmården dolphinarium were given a set of 20 floating fish hides, in order to simulate aforaging situation. The idea was to motivate the dolphins to use echolocation, in order to differentiatebetween hides which contained fish and hides that were empty. READ MORE

  5. 4. Why voluntarily return to auditing? : A study on small firms in Sweden that voluntarily returned back to auditing after abandoning it after the law changed in 2010

    University essay from Högskolan i Gävle/Företagsekonomi

    Author : Lovisa Larsson; Evelina Simonsson; [2019]
    Keywords : voluntary auditing; firm characteristics; relationship; benefits of auditing; frivillig revision; företagsegenskaper; relation; fördelar med revision;

    Abstract : In 2010 the new law change regarding voluntary auditing in Sweden was implemented. The law change implies small sized companies are exempted from mandatory auditing unless they fulfil certain criteria’s. Despite the fact auditing is voluntary for small sized companies some still choose to be audited. READ MORE

  6. 5. Cirkulär ekonomi integrerad i affärsmodellen : en fallstudie av industriföretaget Dustcontrol AB

    University essay from SLU/Dept. of Economics

    Author : Ellinor Berg; Lovisa Larsson; Karolina Svensson; [2018]
    Keywords : affärsmodell; cirkulär ekonomi; integrering; miljöarbete; små- och medelstora företag;

    Abstract : Världen över råder en diskussion kring den globala resurshanteringen och dess påföljder, då jordens resurser förbrukas allt snabbare. Majoriteten av företagen har idag ett linjärt synsätt i sin affärsmodell, vilket innebär att de inte tar hänsyn till vad som händer med produkten efter slutkonsumtion. READ MORE