Essays about: "Lovisa Mattsson"

Found 2 essays containing the words Lovisa Mattsson.

  1. 1. Product placement : A study of audience perception on brand recognition and congruence

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Ida Hansson; Lovisa Mattsson; [2017]
    Keywords : product placement; congruence; brand recognition; audience acceptance; top-grossing Hollywood movies; produktplacering; varumärkesigenkänning; överensstämmelse; tittarnas accepterande; bästsäljande Hollywoodfilmer;

    Abstract : Traditional advertising has decreased while product placement in, for example, movies has increased. This has led to a problem, which is that viewers can perceive product placement as something negative. READ MORE

  3. 2. Security and Infrastructure for Mobile Phone Payments using Near Field Communication

    University essay from KTH/Maskinkonstruktion (Inst.)

    Author : Lovisa Corp; Mikael Mattsson; [2010]
    Keywords : ;

    Abstract : Near Field Communication (NFC) is a short distance radio frequency communication technology that is suitable for use in a mobile handset. The technology enables payment cards, transport tickets and access cards to be replaced by software in the handset, thereby creating a mobile wallet with virtual cards. READ MORE