Essays about: "Lovisa Modin"

Found 1 essay containing the words Lovisa Modin.

  1. 1. Brand Personality and Social Media Platforms: The Search for the Perfect Match - A quantitative study of personality congruence on social media advertising

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Johanna Luiga; Lovisa Modin; [2016]
    Keywords : Brand Personality; Social Media; Advertising; Congruence;

    Abstract : Social media is a widely popular phenomenon and it never fails to fascinate how it touches so many people's lives around the world on a daily basis. The amount of content being transmitted through these kinds of online platforms have completely exploded during the past couple of years and social media sites have become an important player for brands to use when it comes to influencing different aspects of advertising effectiveness such as awareness, attitude, and behavioural intention. READ MORE