Essays about: "Lovisa Palo"
Found 1 essay containing the words Lovisa Palo.
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1. Managerial response to eWOM posted by consumers from different cultures : A case study of the hotel industry in northern Sweden
University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälleAbstract : Word of Mouth (WOM) is an ancient concept that has been around since the uprising of markets. However, due to the increased internet usage a new form of WOM has emerged called Electronic Word of Mouth (eWOM). The concept of eWOM takes form when consumers communicate with each other or a company online. READ MORE
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