Essays about: "Low-Involvement Products"

Showing result 1 - 5 of 30 essays containing the words Low-Involvement Products.

  1. 1. Investigating Marketing Effects of Ancient Storytelling Techniques: Could Ancient Storytelling Techniques in Marketing Communications Be the Holy Grail of Marketing Needed in These Times of Failure?

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : John Örman; Arvid Özcan-Arvidsson; [2023]
    Keywords : Marketing Communications; Psychology in Marketing; Storytelling in Marketing; Building a StoryBrand; Donald Miller;

    Abstract : The landscape of marketing is growing in competitiveness (Digital ad spend worldwide 2026. 2022), and marketers are consequently compelled to explore new ways to stand out and make their voices heard. READ MORE

  3. 2. Gamifying sustainability : A qualitative study on how gamified services can create a sustainable purchase behaviour among women.

    University essay from Umeå universitet/Företagsekonomi

    Author : Marcus Rundlöf; Victoria Öberg; [2023]
    Keywords : Consumer behavour; Marketing;

    Abstract : Gamification, defined as the application of game elements in a non-game environment,has in recent years gained significant influence as a favourable marketing strategy. Gamified services can be found in a variety of markets, ranging from education to wellness, and have the ability to transform low involvement purchases into high ones. READ MORE

  4. 3. An Extended Mental Accounting Model for Green Last Mile Delivery

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : Hampus Filipsson; Victor Gustafsson; [2021]
    Keywords : Konsumentpreferenser; Grön transport; Mental Accounting;

    Abstract : Background. Several technologies are being developed to reduce emissions to make the transportsector greener. Extensive research has been conducted on the supply side of these technologies, but not as much on the demand side. Objectives. READ MORE

  5. 4. Impact of product involvement and consumer expertise on online consumer review for consumer purchase intention

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Sinin Tabassum; Md Soud Al Fahad; [2020]
    Keywords : Quality; quantity; and credibility of review; Product involvement; consumer expertise; elaboration likelihood model ELM Model .;

    Abstract : Purpose: To investigate the effects of online reviews on consumer purchase intention considering the moderating role of product involvement and consumer expertise. Methodology: To reach our goal in this paper, we conduct a descriptive study in a deductive way. READ MORE

  6. 5. The Impact of Sustainable Advertising and its Relationship to Consumer Brand Loyalty : An Empirical Study of Young Adults and their Brand Switching Behaviour on High- and Low Involvement Products

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Alice Jernberg; Sandra Eklund; Andreea-Jessica Roman; [2020]
    Keywords : Sustainable Advertisements; Green Advertisements; Consumer Behaviour; Purchase Decisions; Brand Loyalty;

    Abstract : Even though the majority of companies have realised the benefits of implementing sustainability practices into their business strategies today, the problem is that the marketing of these activities still has a negative impact on the environment. Therefore, the purpose of this research is to examine if the impact of sustainable advertisements can influence the purchase decisions of young adults who show loyalty to another brand. READ MORE