Essays about: "Loyalty Actions"

Showing result 1 - 5 of 29 essays containing the words Loyalty Actions.

1. 1. Predicting Customer Churn in E-commerce Using Statistical Modeling and Feature Importance Analysis : A Comparison of Random Forest and Logistic Regression Approaches

   University essay from Umeå universitet/Institutionen för matematik och matematisk statistik

   Author : Amanda Rudälv; [2023]
   Keywords : Customer behavior; E-commerce; Churn prediction; Statistical model; Machine learning; Random forest; Logistic regression; Feature importance; Kundbeteende; E-handel; Kundbortfall; Statistisk modell; Maskininlärning; Random forest; Logistisk regression; Variabelsignifikans;

   Abstract : While operating in online markets offers opportunities for expanded assortment and convenience, it also poses challenges such as increased competition and the need to build personal relationships with customers. Customer retention be- comes crucial in maintaining a successful business, emphasizing the importance of understanding customer behavior. READ MORE

3. 2. Scenario Planning Analysis of Subscriptions in the Automotive industry - Future impact on profitability and loyalty

   University essay from Göteborgs universitet/Graduate School

   Author : Daniel Isaksson; Elof Hallin; [2022-08-05]
   Keywords : Subscriptions; Subscription service model; Customer Loyalty; Profitability; Automotive industry; Scenario analysis; Business model;

   Abstract : The automotive industry is facing an ongoing transformation on many levels and the common denominator is the road to sustainability and zero greenhouse gas emissions. This has led to the developments of new drivetrains and the need for new business models has emerged. READ MORE

4. 3. Understanding The Business Value Of Customer Data From Connected Services - An exploratory case study of what business value an emerging automotive OEM can create from customer data generated by connected services

   University essay from Göteborgs universitet/Graduate School

   Author : Clara Segerstedt; Jessica Svedberg; [2021-07-09]
   Keywords : business value; value creation; customer data; connected services; vehicle connectivity;

   Abstract : The rapid development of connectivity accelerated by a myriad of emerging technologies contribute to an ever-growing volume of data in which companies have realized the need for, and value of, becoming data-driven. Data, and more specifically, customer data, is thus a promising area for transforming insights into actions which identifies new value creation opportunities to enhance business performance. READ MORE

5. 4. Sustainable actions before profit? : The effects of sustainability efforts on the brand experience in the clothing industry exemplary represented on Patagonia

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Tim Bischoff; Celine Staufenberg; [2021]
   Keywords : Brand experience; sustainability; sustainable consumption patterns; brand related stimuli; brand experience scale; green trust; green brand image;

   Abstract : Background: In today ́s world, experiences play an important role for the customers to build loyalty and long-lasting relationships. Brakus et al. (2009) developed one of the most cited scales for measuring brand experience. READ MORE

6. 5. Developing Sustainable Talent Management in the Hotel Industry : Can Sustainable Talent Management lower the turnover rates in hotels?

   University essay from Södertörns högskola/Turismvetenskap

   Author : Folke Ununger; [2021]
   Keywords : Hotel industry; Turnover; Talent management; Social sustainability; Sustainable talent management;

   Abstract : The hotel industry is characterized by high staff turnover rates and it seemingly struggles to keep its talented employees. Therefore, the purpose of this study was to identify central factors relevant for the development of Sustainable Talent Management in the hotel industry. READ MORE