Essays about: "Loyalty Questionnaire banking"

Found 5 essays containing the words Loyalty Questionnaire banking.

  1. 1. Target your customer's contextually : Explaining contextual targeting’s effect within the banking market

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Alex Berlin; Anton Johnsson; [2021]
    Keywords : Contextual targeting; Attitudes; Cognitive; Affective; Conative; Privacy concerns; Trust; Loyalty;

    Abstract : Purpose: The purpose of this explanatory study was to explain how contextual targeting affects customer attitudes, privacy concerns, trust, and loyalty.  Literature Review: The reviewed literature included concepts that are important within the banking market. READ MORE

  3. 2. Impact of relationship marketing on customer loyalty in banking sector of UK.

    University essay from Högskolan i Gävle/Företagsekonomi

    Author : Hasanul Banna; Naseef Rahman; [2020]
    Keywords : Relationship marketing; Customer loyalty; Customer retention; Banking sector; Uncertainty aspects;

    Abstract : Banking sector is one of the largest sectors dealing with individual customers directly and in fact the success and profitability of company is also based on the number of customer base and their level of transactions. The current banking industry is under immense pressure because now the customer switching is quite common but the banks are still trying to sustain their customer base by managing the customer loyalty program through effective customer relationship management. READ MORE

  4. 3. Customers’ Perception on their Satisfaction about the Private Banks in a Developing Country : A perspective of Private Banks in Bangladesh

    University essay from Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

    Author : Md Mahmudul Alam Akanda; Jasmin Dzeko; [2016]
    Keywords : Customers’ perception; Customers’ satisfaction; Private banks; Developing country; American Customer Satisfaction Index ACSI .;

    Abstract : Customers’ satisfaction is a decisive factor in the development process of business which has also an effective impact on contributing a country's GDP. Private banks have been emerged over the time in developing countries where customers’ satisfaction is the driven force of banking industry investigated in Bangladesh. READ MORE

  5. 4. The Impact of Complaint Management on Customers Retention : Banking Industry in Sweden and Lebanon

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Hummam Wasfi; Olena Kostenko; [2014]
    Keywords : Complaint Management; Satisfaction; Loyalty; Retention; Banks; Sweden; Lebanon;

    Abstract : Title: The Impact of Complaint Management on Customer Retention Level: Final assignment for Master Degree in Business Administration Authors: Hummam Wasfi, Olena Kostenko Supervisor: Ehsanul Huda ChowdhuryFiD Date: 2014 – June Aim: The purpose of this study is to examine or inspect the aftermath of effective complaint management structure in relevance to customer’s retention in banking industry. Design/methodology/approach: The framework is structured on the bases of determining the strength of the relationships between the following variables complaint management, customer’s satisfaction and loyalty. READ MORE

  6. 5. Customer Loyalty in an Internet Banking Context

    University essay from Institutionen för ekonomi och företagande

    Author : Erika Jansson; Maria Letmark; [2005]
    Keywords : företagsekonomi; bank;

    Abstract : The importance of Internet in banking increases as more people use Internet as their main channel in contacts with their bank. This poses both possibilities and threats to the bank and having loyal customers become more important. READ MORE