Essays about: "Loyalty"

Showing result 1 - 5 of 505 essays containing the word Loyalty.

  1. 1. Factors affecting consumers green purchase intention towards ecological products: ICA supermarket in Sweden

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Khalida Akter; [2020]
    Keywords : Green marketing; consumer trust; green trust; Eco-branding; Green marketing strategy and consumer purchase intention;

    Abstract : Title: “Factors affecting consumers green purchase intention towards ecological products: ICA supermarket in Sweden”. Level: Master degree thesis in Business AdministrationAuthor: Khalida Akter Supervisor: Zahra AhmadiExaminer: Maria Fregidou-Malama Aim: The aim of this study is to investigate how consumer trust, eco-branding and green marketing strategy influence consumer purchase intention towards ecological products. READ MORE

  2. 2. Personalised News in the World of Internet : Exploring solutions for a tailored news experience

    University essay from Umeå universitet/Institutionen för tillämpad fysik och elektronik

    Author : Amine Balta; [2020]
    Keywords : personalisation; customisation; user experience; tailored news; personalised news; customisable news; personalisering; anpassning; användarvänlighet; anpassat innehåll; personaliserade nyheter; anpassade nyheter;

    Abstract : The landscape of news consumption has drastically changed, and so has the expectations. It is no longer about sitting at the breakfast table and reading the physical newspaper, the reader expects a well working digital solution. READ MORE

  3. 3. Switching Costs within the Travel Industry : The Impact on Brand Loyalty

    University essay from Karlstads universitet/Handelshögskolan (from 2013); Karlstads universitet/Handelshögskolan (from 2013)

    Author : Caroline Martinsson; Daniela Nilsson; [2020]
    Keywords : business administration; loyalty; brand; branding; switching costs; travel; brand loyalty; customer satisfaction; brand trust;

    Abstract : The travel industry is a fast-growing sector with an increasing competition. The three largest charter enterprises in Sweden are TUI, Apollo, and Ving. These enterprises offer similar services and, therefore, efficient branding is important to be able to create brand loyalty. READ MORE

  4. 4. Satisfaction, Trust and Loyalty following Returns in E-commerce – A Conceptual Model : A quantitative study on the return process from a consumer perspective.

    University essay from Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

    Author : Nils Fohlin; Gustav Hultman; [2020]
    Keywords : Satisfaction; Trust; Loyalty; E-commerce; Returns; Return Process;

    Abstract : The purpose of this study is to explore how the return process in e-commerce affects customers’ return satisfaction, trust and loyalty by developing a conceptual model of these relationships. An additional aim is to investigate how return satisfaction is correlated to trust and loyalty and finally to investigate how trust mediates the relationship from return satisfaction to loyalty. READ MORE

  5. 5. Consumer attitudes towards environmental marketing : A study regarding consumer attitudes towards environmental marketing within the milk- industry

    University essay from Karlstads universitet/Handelshögskolan (from 2013); Karlstads universitet/Handelshögskolan (from 2013)

    Author : Mervenur Özalp; Malin Puschmann Maajaakkola; [2020]
    Keywords : Environmental marketing; consumer scepticism; premium price; green consumer; consumer attitudes; subjective norms; consumer behaviour; loyalty; perceived consumer efficiency; knowledge.;

    Abstract : Due to modern consumption-levels being too high, researchers claim that there is a need for sustainable marketing as well as a change in consumer attitudes towards sustainability. The purpose of this study is to examine how environmental marketing on everyday commodities such as milk affects consumer attitudes, as well as to find out which are the most influential determinants affecting these attitudes. READ MORE