Essays about: "Luca Maria Fossati"
Found 1 essay containing the words Luca Maria Fossati.
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1. E-commerce going global : the case of a Latvian e-tailer expanding over borders
University essay from Företagsekonomiska institutionenAbstract : This paper identifies, analyzes and interprets key challenges that e-retailers face when they decide to expand their e-business into a new market. The main topics are the cross-border factors and e-commerce strategies based on theories from previous studies to drive profitable growth. READ MORE
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