Essays about: "Lucia Ciranova"
Found 1 essay containing the words Lucia Ciranova.
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1. Participatory Branding - Involving startups in the design process of their brand.
University essay from Göteborgs universitet/HDK - Högskolan för design och konsthantverkAbstract : Despite brands being strategic assets central to company’s long term success, little or no attention to branding can be seen in the business literature and resources for startups. If so, it is usually by adapting the branding approaches for large organisations into the context of smaller ones. READ MORE
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