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  1. 1. Business-to-Business Relationships in Sweden: A Case Study of SMEs and International Trade Intermediaries

    University essay from Mälardalens högskola/Akademin för hållbar samhälls- och teknikutveckling; Mälardalens högskola/Akademin för hållbar samhälls- och teknikutveckling

    Author : Semka Ljubijankic; Lucy Anne Poortman; [2012]
    Keywords : ;

    Abstract : Problem: What factors do small and medium-sized enterprises in Sweden consider when selecting and cooperating with Swedish international trade intermediaries (ITIs)? How can a Swedish international trade intermediary develop and expand its customer relationship network in order to increase its turnover within five years?Purpose: To identify and analyze the factors that improve B2B relationships between Swedish SMEs and ITIs. Moreover, how Swedish ITIs can improve their B2B relationships and increase their turnover. READ MORE