Essays about: "Ludger Schmuck"

Found 1 essay containing the words Ludger Schmuck.

  1. 1. SMEs offline: why? : A multiple-case study of Swedish micro SMEs

    University essay from Umeå universitet/Företagsekonomi

    Author : Ludger Schmuck; Veronika Vintish; [2015]
    Keywords : SME; micro SME; website adoption; competitive advantage; owner-managers; SME ICT; Sweden;

    Abstract : The Internet is becoming a more and more influencing factor in our everyday life. It affects many of our daily tasks and it is a determining factor we built our decisions on. Especially in Sweden, retrieving information about products or services online prior to the purchase is a matter of course and emphasizes therefore its importance. READ MORE