Essays about: "Ludvig Ando Mantovaara"

Found 1 essay containing the words Ludvig Ando Mantovaara.

1. 1. The Death of the Third-Party Cookie : A qualitative study regarding new strategies and methods for collecting consumer data to obtain effective digital marketing

   University essay from Stockholms universitet/Marknadsföring

   Author : Nora Lönberg; Ludvig Ando Mantovaara; Pontus Johansson; [2022]
   Keywords : Third-party cookies; First-party cookies; Digital disruption; Digital marketing strategies; Tredjepartskakor; Förstapartskakor; Digitala störningar; Digitala marknadsföringsstrategier;

   Abstract : Abstract  The digital marketing industry currently undergoes a change regarding strategies and methods for effective marketing due to the fact that Google in 2023 will remove their support for third-party cookies on their search engine. Today's version of digital marketing has been and is still somewhat reliant on the use of third-party cookies to identify user patterns to create personalized advertising content through for example retargeted ads. READ MORE