Essays about: "Luisa Elena Falkenstein"

Found 1 essay containing the words Luisa Elena Falkenstein.

  1. 1. Because They Love You: An Analysis of the @BVG_Kampagne Twitter Feed

    University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

    Author : Luisa Elena Falkenstein; [2019]
    Keywords : Content Analysis; Humor; Online Marketing; Crisis Communication; Twitter; Online Firestorm;

    Abstract : In this case study, I focus on Berlin’s BVG (public transport provider), who overcame asevere online firestorm in reaction to their marketing campaign centered around the slogan “Weil wir dich lieben “ (because we love you) in January 2015. Through a content analysis of the BVG’s Twitter feed in January 2015 (during the firestorm) and January 2016 (after the firestorm), I aim to determine how crisis communication strategies were employed by the BVG and what role humor played in their communication on Twitter. READ MORE