Essays about: "Lujiao Tan"

Found 2 essays containing the words Lujiao Tan.

1. 1. Data-Driven Marketing: Purchase Behavioral Targeting in Travel Industry based on Propensity Model

   University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

   Author : Lujiao Tan; [2017]
   Keywords : Data-driven Marketing; Propensity Model; Behavioral Targeting; Big Data; Travel Industry; Tourism Marketing;

   Abstract : By means of data-driven marketing as well as big data technology, this paper presents the investigation of a case study from travel industry implemented by a combination of propensity model and a business model “2W1H”. The business model “2W1H” represents the purchasing behavior “What to buy”, “When to buy”, and “How to buy”. READ MORE

3. 2. Takagi-Sugeno and Mamdani Fuzzy Control of a Resort Management System

   University essay from Blekinge Tekniska Högskola/Sektionen för ingenjörsvetenskap

   Author : Lujiao Tan; [2012]
   Keywords : Fuzzy set theory; Takagi-Sugeno Controller; Mamdani Controller; Resort Management System; T-norms; OWA;

   Abstract : By means of fuzzy set theory as well as Takagi-Sugeno and Mamdani fuzzy controller, this paper presents the investigation of a Resort Management System implemented by a combination of a T-S model and a Mamdani model. It demonstrates the procedure of the specific premise parameters identification and consequence parameters identification performed by regression knowledge in the T-S model, and the process of the fuzzification, the rule base creation and the defuzzification with COG technique in the Mamdani model. READ MORE