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1. 1. Regional Food Proucts in the Tourist Home Country. The Case of South Tyrol

   University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

   Author : Lukas Hans Walther Weyh; [2020]
   Keywords : sustainable destination development; marketing; south tyrol; sensory destination marketing; region branding; tourist loyalty; destination management; tourism; tourist relationship; branding;

   Abstract : This thesis investigates the relationship of regional food products in the tourist home country with destination marketing and management at the example of South Tyrol. South Tyrol was chosen as research area, because the 2 sectors have, on their own, a big standing in the region as well as a cooperate in many different ways. READ MORE