Essays about: "Luning Qin"
Found 1 essay containing the words Luning Qin.
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1. Perception of social media influencers : A study on evaluation of Social Media Influencer types for different beauty categories
University essay from Högskolan i Jönköping/Internationella HandelshögskolanAbstract : Background: For years companies have been using SMIs to communicate their brands and influencer marketing has become a thriving concept in this social-media era. Beauty retailing industry, as a global business with the third biggest follower base on social media, makes itself qualified and valuable for the study of influencer marketing. READ MORE
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