Essays about: "Lupeng Ye"

Found 2 essays containing the words Lupeng Ye.

1. 1. University of Gävle Environmental Performance After ISO 14001 CertificationReflected by Students’ Environmental Awareness

   University essay from Akademin för teknik och miljö

   Author : Thianthip Bandoophanit; Lupeng Ye; [2010]
   Keywords : Environmental Management System EMS ; ISO 14001; Sustainable Development SD ; Education for Sustainable Development ESD ; Environmental Awareness; Consumption; Recycling; Communication;

   Abstract : Environmental problems are seen as the first priority that all countries try to find as a solution to be more sustainable. These issues arise due to the lack of our responsibility to the world. Researchers agree on that the starting point in changing our society to be green is to increase environmental awareness (Jiang et al., 1999). READ MORE

3. 2. Factors of branding : a Case Study of Hennes & Mauritz AB in China

   University essay from Institutionen för ekonomi

   Author : Jieying Wu; Lupeng Ye; [2009]
   Keywords : brand management; fashion; blog;

   Abstract : H&M has been in China for three years. The consumers in China are still enthusiastic with this brand when the first store in the capital city, Beijing. In this paper, we use the concept of brand identity and brand image and outline a conceptual model for understanding and studying the customer experience of H&M in China. READ MORE