Essays about: "Luping Zhang"

Found 1 essay containing the words Luping Zhang.

  1. 1. Market Feasibility Research in China And Strategy Design : The Case of THE BODY SHOP

    University essay from Avdelningen för ekonomi

    Author : Yuanyuan Wen; Luping Zhang; [2011]
    Keywords : strategy; entry; marketing; core value; THE BODY SHOP;

    Abstract : the purpose of this paper is to find the successful elements of THE BODY SHOP in Gavle, and using that experience to study the market entry into a third world country using the case study to assess whether it is worthwhile for THE BODY SHOPto enter the Chinese market, if it is worthwhile, and how to do it. ... READ MORE