Essays about: "Lushan Gao"

Found 1 essay containing the words Lushan Gao.

  1. 1. Customers’ online group buying decision-making in emerging market : A Quantitative Study of Chinese online group buying

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Lushan Gao; [2014]
    Keywords : Online group buying; Buying decision making; Social exchange theory; market stimuli; e-commerce systems;

    Abstract : Research Question: What factors influence customers’ online group buying decision-making in emerging market? Research Purpose: To explore whether the factors of the Social Exchange Theory, market stimuli and e-commerce systems affect customers’ online group buying decision-making in emerging market Method: This research is a quantitative study by using survey as a research strategy. A questionnaire which designed according to theory framework is used to collect data for analysis. READ MORE