Essays about: "Lushan Gao"
Found 1 essay containing the words Lushan Gao.
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1. Customers’ online group buying decision-making in emerging market : A Quantitative Study of Chinese online group buying
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Research Question: What factors influence customers’ online group buying decision-making in emerging market? Research Purpose: To explore whether the factors of the Social Exchange Theory, market stimuli and e-commerce systems affect customers’ online group buying decision-making in emerging market Method: This research is a quantitative study by using survey as a research strategy. A questionnaire which designed according to theory framework is used to collect data for analysis. READ MORE
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