Essays about: "Lusiyana Ivanova Dimitrova"

Found 2 essays containing the words Lusiyana Ivanova Dimitrova.

1. 1. The effect of Brand Heritage on Luxury Value Perception “European vs. American Approach to Luxury”

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Lusiyana Ivanova Dimitrova; Orkun Aydin; [2019]
   Keywords : Brand Heritage; Luxury Value Perception; Two Modes of Luxury; European Approach to Luxury; American Approach to Luxury; Business and Economics;

   Abstract : Title: The effect of Brand Heritage on Luxury Value Perception: “European vs. American Approach to Luxury’’ Course: BUSN39 Degree Project in Global Marketing Authors: Orkun Aydın and Lusiyana Dimitrova Examiner: Mats Urde Supervisor: Javier Cenamor Purpose: The purpose of this study is to examine how brand heritage influences the different dimensions of luxury value perception. READ MORE

3. 2. Limited edition: Collaborations between luxury brands

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Lusiyana Ivanova Dimitrova; Linnea Björck; Alice Fregne; [2018]
   Keywords : Limited edition; luxury; co-branding; brand characteristics; Business and Economics;

   Abstract : Purpose: The purpose of this paper is to see what luxury brands gain from a limited-edition collaboration in terms of segment, positioning and target group and based on the identity prism, see what characteristics that are transferred from and to the brands in the collaboration. Design/methodology/approach: First a literature review is presented with relevant theories for the purpose of the paper. READ MORE